Home Technology Sprint and AT&T to Settle Dispute over Misleading 5G Logo
Sprint and AT&T to Settle Dispute over Misleading 5G Logo

Sprint and AT&T to Settle Dispute over Misleading 5G Logo

The terms and conditions of the settlement are unknown, however, AT&T will not be changing its practices.

Sprint and AT&T have reached an agreement over a lawsuit in which Sprint had accused its rival and leading telecom company AT&T of ‘blatantly misleading customers’. It appears that both the parties reached an agreement a couple of months after the case was filed. In February 2019, Sprint filed a suit in the U. S. District Court of Southern District of New York, charging AT&T’s advertising. The advertising tricked consumers into believing its 4G LTE Advanced Network is actually 5G. Furthermore, the complaint claimed that AT&T has posed itself as more technologically advanced than its competitors, causing ‘irreparable harm’.

Sprint’s lawsuit was meant to prevent AT&T from using 5GE tags on its devices and advertising. The AT&T phones, upgraded 4G or 5G Evolution coverage show 5GE when their connections were turned on. However, the carrier will still be showing 5G Evolution advertising and marketing campaigns. It is unclear whether 5GE is or isn’t real 5G. If it is it has to release extra ad materials to clarify the tags. AT&T waned by Verizon when it introduced 5G tags saying, "The potential to over-hype and under-deliver on the 5G promise is a temptation that the wireless industry must resist."

However, AT&T has defended itself saying it had always a distinguished term for the normal 5G. Both companies declined to speak about the agreement beyond admitting that it was amicable. The terms and conditions of the settlement are unknown. From this, it can be concluded that AT&T is not changing its practices. On the contrary, T-Mobile that is planning to merge with Spirit in 2019 mocked AT&T’s 5GE branding, whereas Verizon CEO criticized the move.  


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