“The events of the past two weeks have prompted us all to think about what we can do to confront the cultural and systemic forces that maintain racism,” Adidas CEO Kasper Roarsted said in a statement on Tuesday.
“We had to look at ourselves internally as individuals and our organization and think about systems that prohibit and silence black individuals and societies,” he said. “While we talked about the importance of integration, we must do more to create an environment in which all of our employees feel safe and listen and have equal opportunities to advance their careers.”
In addition to the new minimum employment of 30%, Adidas said it plans to announce “an additional goal aimed at increasing the representation of blacks and Latins in our North American workforce.” Adidas declined to specify the percentage of its workforce in the United States or North America that currently consists of black employees.
Adidas will also donate $ 20 million over the next four years in three initiatives it says support the black communities: Adidas Legacy, the company’s popular basketball platform for underprivileged communities; Adidas Experimental School of Design, which helps people create careers in shoe design; And honor the black distinction, which the company described as “an initiative to honor and support the black community through sport.”
Adidas said it also plans to fund 50 scholarships annually for black employees at “partner” universities, but did not provide further details.
“We are aware of the tremendous contribution of the black community to our success and the success of others,” the company said. “We promise to improve our corporate culture to ensure justice, diversity and opportunity. We understand that the struggle against racism must be constantly and actively combated. We must do better.”
Correction: An earlier version of this article misread the schedule that Nike plans to donate funds for.
Correction: An earlier version of this article misjudged how much Nike plans to donate over four years.