Calvin MacDonald, CEO of Lululemon, said in a statement, that the company is looking to work with Mirror “to accelerate the growth of personal fitness at home”.
While receiving lessons such as cardio, yoga, and boxing exercises, clients can see key metrics like per-minute heartbeats (or BPM) and calories burned. The device, which is controlled by an application on your phone, comes with fitness bands, holder and bluetooth heart rate monitor.
In a conversation shortly before Piloton brought home fitness to the public last fall, founder and CEO, Mirror Brin Brennam, told CNN Business that her company was taking a “different approach to competition”.
Putnam said she is building a product that can ring as trends change. And she said at the time that Mirror wanted to be the “third screen in your life.” In other words, it comes to being able to communicate with consumers in their homes more easily than a given application.
Putnam, a former New York City ballerina, opened a fitness studio in 2010 in a church in Manhattan. Called Method of Improvement, the studio exercises focused on full-body and high-intensity training. It was a space Putnam could afford, but had to install custom equipment that could be removed weekly for Sunday morning services and rebuild again shortly after.
Putnam came up with a mirror idea after she struggled to include exercise lessons on her schedule as a pregnant entrepreneur. At the same time, I noticed how customers liked the optimization method of working alongside mirrors. It sought to blend the two concepts.
Putnam told CNN Business last fall that the startup is expecting to expand into other aspects of life, including health, fashion and beauty. She said at the time: “Fitness is just one of many content experiences at home.”
Lululemon said that Mirror would act as a stand-alone company, with Putnam as CEO and informing McDonald of once the deal was completed.