The film studio announced on Tuesday that it will release the “Broken Hearts Gallery” in theaters on July 10. This is the first major theatrical release from the studio following the Corona Virus pandemic.
The film, which is an executive produced by Selena Gomez, starring Geraldine Viswanathan, Dacre Montgomery, Oscarsh Ambodkar, Molly Gordon, Philip Sue, Suki Waterhouse, Arturo Castro, Ego Nodem, Taylor Hill and Bernadette Peters. It marks the first appearance of director Natalie Kerensky.
“There is an urgent need to hear more female writers and directors,” Gomez said in a statement. “Natalie is a great talent and I am delighted to be part of her first movie. I understand people’s concerns regarding the return to activities we all liked before COVID-19. I hope everyone will listen to scientists’ recommendations and think about others ’health and safety while enjoying the cinema experience.”
July marks a great moment for the film industry. Some of the most anticipated films of this year, including Disney live movies “Mulan” and “Tenet” by Warner Brothers and “Unhinged” by Russell Crowe will arrive at theaters.
But the big question remains, will people still want to sit in cinemas as Covid-19 hotspots continue to appear across the country?
The head of Sony’s motion picture group, Tom Rothman, told CNN in a recent interview that he was still optimistic.
“The joy that comes when you see him in a dark theater with a group of people laughs and cries,” said Rothman. “In fact, in the long term, I am very optimistic, but I do not underestimate the short-term obstacles, which are great.”
The announcement of Sony “Broken Hearts Gallery” comes after news of Tom Hanks “Greyhound” being sold to Apple TV + due to the epidemic.
Instead of paying [‘Greyhound’] Rothman said: “Next year, there were many fans who were very excited about that, and Apple was very excited about it.” Apple was a really good place for this particular movie. In the case of “Greyhound”, making a deal with Apple makes sense, but that’s not our job overall.
“We feel as though we are providing consumers and the public with the best of both worlds as possible,” he said. “If they are close to one of the drivers to go see it there, it’s just an amazing nostalgic experience, but also if they aren’t close to driving or prefer to watch it at home, they can sit on the sofa, download the movie and enjoy this amazing experience from the comfort of their home.”
But Rothman insists that the future of filmmaking in the traditional sense will return.
“In the 1950s, they said television would kill movies. Then in the 1970s VHS would kill movies. Then in the 1980s cable TV 300 would kill movies. Now they mentioned that broadcasts will come and kill movies,” he said. “Let me tell you something, nothing will kill the movies.”