Women's football looks to Germany and the United States amid a pandemic on the World Cup

Women’s football looks to Germany and the United States amid a pandemic on the World Cup

She was told the day she was announced to the rest of the world, and she and her colleagues were given 15 minutes to reconcile with the news before publishing a public statement.

But Young’s story has a happier ending. Four weeks after the initial decision, AFC Fylde reversed course and next season, wherever possible, the women’s team will continue to play in the Northern League National League.

“Much has changed,” Young explains, who, as part of the restructuring process, will become a co-director alongside Kim Turner.

“The club raises basic funds, in terms of league fees, and training facilities, but there is no funding for the expenses. We are trying to do some fundraising; we are looking for sponsorship and we hope we can make up for that money elsewhere.

“There is light at the end of the tunnel. The reaction to what happened to us, and we are at the third level, was an opening to the eye. This game has come a lot in the past ten years.”

Twelve months ago, France hosted Women’s World Cup That pushed women’s football into the sports trend. Broadcasted all over the world, the competition shattered viewership numbers and dominated the news, transforming likes Stars of the American women’s team, Megan Rabinoy and Alex Morgan To the names of families outside their country.
But it gained momentum during France 2019, when the USWNT retreated to He scored the fourth world title, Got lost? With less established league championships and sponsorship and broadcast offers generally less than a men’s match, how much will women’s football suffer?

Uncertainty is not new to women’s football, just as inequality is not. They are always the most vulnerable. France 2019 has never been perfect.

The tournament not only glaringly demonstrated how women’s football was in a different stage of development from one country to another, but also focused on the differences between men and women. Women’s tournaments, From marketing presentation to Cash prize.
Megan Rabinoe: Captain USWNT, World Cup winner and activist for social justice
And in moments after the final match in Lyon was there Jane Infantino, FIFA President, booed On the Olympic Stadium and “equal pay” chants to support the USWNT players’ struggle for equal pay. That battle Still ongoing. Soccer players around the world were still fighting on many fronts pandemic Societies are not brought to a dead end.

Due to the different experiences of each Covid-19 country, the response and speed with which an attempt to return to some aspect of normality also varied. In the end, it is a public health issue.

In the same week the English Football Association ended the season for him The most important two women’s championships, German Frauen Bundesliga resumed behind closed doors.
This does not mean that the German leagues were not financially affected by Coved 19. Kicker magazine reported last month 13 out of 36 clubs faced bankruptcy.
Crucially, however, four of the country’s leading clubs – Bayern Munich, Borussia Dortmund, RB Leipzig and Bayer Leverkusen – contributed significantly to Solidarity Fund For teams in the men’s third division and Frauen Bundesliga, covering the cost Coronary virus testing.

Fritz Keeler, President of the German Football Association (DFB), said during the resumption of the season that Fraun Bundesliga “plays a leading role in international women’s football”.

Barrett (front, p.) Tries to fight Joel Widemeyer (left) from Wolfsburg.
Amber Barrett And Lara Dickman They were part of the first game to resume the league after a two-month hiatus as both teams, FC Cologne and Wolfsburg, played behind closed doors at the AOK stadium on May 29.

They both talk about their anxiety about returning and how club management of their health and well-being eased primary concerns.

“this is [the resumption of the Frauen Bundesliga] “She will do huge things for women’s football in Germany, but she will also do huge things for women’s football in general,” Barrett told CNN sports.

“It just shows that there is an intention there. If we want to take women’s football seriously, we have to take it very seriously.”

Players were regularly tested and gradually re-introduced to communicate with the training. “We were not allowed to touch any of the equipment; everything was sterilized,” says Barrett from the first ten days of FC Cullen’s training during social drifting.

Barrett admits that there are some anomalies, as the team was divided into four dressing rooms on the day of the match, and had alternatives social distance and were not allowed to embrace during goal celebrations in a match that the defending champ won three times Wolfsburg 4-0.

FC Colin Eunice Beckmann (PBUH) evades Wolfsburg Anna Blasey.

Dikeman, who was concerned about how the players’ voices were amplified by the absence of fans, felt the match unfolded from the bench. The Swiss say the return of the league is positive for her and her teammates, but there are concerns about teams that are not well funded such as the top two teams in the league, Wolfsburg and Bayern Munich.

Women's World Cup: As champion for equality, USWNT will be admired in his struggle for lasting change

“The gap between the best teams and the last place teams is getting bigger and we have a lot of games,” Dikkenman explains. Thirty-eight games in the German Football League will take place in four weeks, and the season ends on June 28.

“We have a big team, but the other teams do not have this luxury, and for them, it will be difficult to get through these weeks without injuries.”

Although Germany has shown what is possible, some players are concerned about the possibility of playing behind closed doors. “Our recognition comes from the number of people who attend our games.” Ada Hagerberg, That played in French first division Féminine, which was canceled for this season, told Christina McFarlane CNN last month.

Charlie Dobris is Lewes FC’s Marketing Director, an English fan club, that he says is the only and the only gender club in the world. He says planning to resume soccer in England is ongoing, and the club works on the assumption that Lewis men’s and women’s teams will play behind closed doors when the next season begins.

Playing in the tournament, the second tier of English women’s football, with no profitable broadcast deal to boost lockers, Lewis Women’s Club Needs revenue on match day.

Over the past two seasons, Lewes’ women’s game attendance times quadrupled on average to nearly 600 games.

But although Dobris admits he is very concerned about the future of the women’s match, he considers this crisis an opportunity and has called for matches for next season to be broadcast in the two largest English football divisions live on TV. For example, Frauen Bundesliga is streamed free in the UK and also shown in Scandinavia and Mexico.

He told CNN Sport: “Instead of Covid-19 being an extinction event, it could actually be an incredible portal to a whole new change in women’s football.”

“If you have these places in place, the broadcast structure is in place, and there are no crowds, then the argument simply says if you are going to show a match for men in the place of X, Y or Z at three o’clock and use exactly the same infrastructure, protocols and the same everything, decisively with Same audience available, then play ladies’ games also on same day.

“This opens the door for larger broadcasts of women’s soccer deals going forward and another decisive factor [is]Since there is no live sport to attend, you have a captive audience at home. “

Restart project, A term coined to describe the return of the giant who is the English Football League, dominated so much in England that the airspace was given so little time or how the next season would start for the championships that ended their current campaigns.

“Our feeling is that given all the massive publicity and support for the Premier League, we don’t yet hear exactly the same urgency in those discussions to start higher women’s football and that’s interesting. It’s sad and interesting, and it’s very easy and Dobres says:”

“All of this is an option and it really is the choice of the people who have power. This is not us; they are not clubs or individual players. They are the authorities, whether FIFA, FA, government, etc., and to some extent, the choice is also chosen by the players. The big soccer business, broadcasters for example, we want to influence this decision.

“We are really afraid that this will not happen. There is definitely a world, if you go through previous behaviors, the most likely result is that women’s football will diminish because of this crisis and women’s football will go down.

“The next few months are a vision test. It is a test of how big their vision is. If you think football should have absolute fairness and this is your starting point, all your actions and decisions stem from that.”

After the 2019 World Cup, FIFA promised to double its investment in women’s football for the next four years to $ 1 billion, and earlier this year it said it had distributed nearly $ 8.5 million in solidarity funding to both professional and popular clubs for players who played in Last year World Cup.

In a statement to CNN, Sarai Barman, head of the FIFA Women’s Football Team, said that the governing body “has undertaken an extensive process of consulting stakeholders to gather information about the effects of the virus on all levels of the women’s game.”

“With football gradually returning to play, we must work collectively with our members and all football stakeholders to ensure that momentum is not lost in the women’s match.

“Collectively, we have the ability to ensure that the level of growth and momentum is maintained, and even increased, as football clubs in many countries begin to reopen their fields once again to players and staff.”

Barcelona striker Tony Dogan (right) celebrates during the Spanish League match against Atletico.

Spain is the other big European power to be time-consuming in its top women’s league this season. For La Liga, this was the first season in which he sold his television rights.

Speaking on Soccerex webinar In May, days before the La Liga season was shortened, Pedro Malabia, La Liga women’s football manager said: “Our clubs, if the season ends as it is, we will lose in TV rights alone nearly 600,000 euros ($ 671,949) ), In addition to all other commercials in addition to the other entry. “

This is a large amount for the loss of women’s teams. However, just as Iberdrola La Liga studied the Women’s National Football League in the United States for strategies on how to build its brand – and with success, a global presence of 60,739 was recorded in a women’s club match last year called Atletico Madrid. Barcelona hosted – so too, she and other consortiums can learn from NWSL on how to adapt to the current climate.

Players of the American Women's National Football Team ask for an appeal and a delay in the trial after the judge rejects the equal pay claims

Last month, NWSL announced that the 25-game championship, the NWSL 2020 Challenge Cup, will be held in Utah starting June 27, making it the first US sports league to return to work.

“It is really important to find a way to continue this momentum,” NSWL Commissioner Lisa Bird said, referring to the momentum built by the USWNT victory in France, and he spoke before reports emerged that Rapinoe You will not participate.

“We have an exciting shape [having] Our best players on our planet in the league give us a chance to beat that momentum, perhaps not in the way we thought we would, but in a good way. “

Tournament costs are covered by sponsorships and TV shows – CBS All Access will showcase games, which will also be available worldwide via Twitch. Dell Loy Hansen, owner of Utah Royals FC, will provide accommodation and training facilities for the nine league teams

Linsey Douglas, the global leader in women’s sports in sports industry analyzes Nielsen Sports, She thinks that the next few weeks are crucial for women’s sports.

“We are witnessing a lot of flexibility and innovation that we have not seen before in the sports field … It is an enormous opportunity for women sports, to be on the same page, on the same table when all these new ideas and different ideas come,” she told CNN Sport.

“The past few weeks have shown that women’s sports are facing a real challenge and there is a risk that this opportunity will be lost. It is important in the next few weeks, the major governing bodies, major leagues, clubs, looking at women and their sport in all of this.

“Women’s sports should have a chance to get out better, to get out on an equal footing, but the reality now is that there is a huge challenge that women’s sports may be going back, and they may be left out on the table.

“It is a major turning point for what will come out of this and where do we stand in women’s sports.”

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